Focus Offers Marketing Dollars to Allies
Focus on Energy is pleased to announce the Ally Co-operative Advertising Program for eligible Wisconsin Business Programs trade allies. Focus on Energy will reimburse Wisconsin ally partners for advertising campaigns (print, radio, television, direct mail and billboards), vehicle signage, collateral materials and apparel directly related to Focus on Energy Business Program promotions. Eligible Trade Allies may receive up to 50% reimbursement for each approved marketing piece, with a $1,000 maximum reimbursement per ally per program year. The percentage of reimbursement is based on the amount of space or time dedicated to Focus on Energy information within the marketing piece.

The process is simple! Follow these easy steps to apply for co-op marketing funds:

1. Design your marketing piece
2. Submit it to Focus on Energy for pre-approval
3. After receiving approval, place your marketing piece
4. Pay associated invoices
5. Mail the ad, the paid invoice and the completed Reimbursement Form to Focus

Also, remember co-operative advertising eligible for reimbursement must contain the Focus logo (print), must mention either the Focus toll free number or web address, and must be for products/services in one of the Business Program sectors.

These advertising funds are available on a first-come, first-served basis, so apply immediately.

Contact Amy Lord, Advertising & Events Coordinator, for logos, complete program guidelines or other program assistance, at 888.509.3247 x314, or coopads@weccusa.org.